What is Product Marketing?

(Images December) Interested to know how to determine a Product Engagement Score (PES)? Then you’re in the right place.  We’re going to cover its effect on how users relate to a product. It centers on three elements, and this includes product adoption, stickiness, and growth. This helps the organization grasp the customer experience. After calculating the quantitative data, decide on ways to boost product engagement. The product team uses this...

 Curious to know what the customer experience entails? Then look no further. For many companies, a good customer experience is often at the forefront of their business goals. Hotjar reports that 37% of mature companies consider delivering an outstanding experience as their number one goal. In this article, we explore the metric of customer experience and all the features which make it relevant to the company’s ability to gain a competitive...