GUIDE 2026

The Agile Manifesto: How I’d apply its values without slogans

Josh Fechter
By
Josh Fechter
Josh Fechter
Josh Fechter
Josh Fechter is the co-founder of Product HQ, founder of Technical Writer HQ, and founder and head of product of Squibler. You…
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Use the values as a decision lens

I read the Agile Manifesto as a set of preferences for working in uncertain product environments, not as permission to ignore planning, tools, documentation, or contracts. The values help me ask what will create better outcomes in this context.

Individuals and interactions matter more than processes and tools when a process is blocking understanding. Working software matters more than comprehensive documentation when the team needs usable evidence. Customer collaboration matters more than contract negotiation when learning can improve the solution. Responding to change matters more than following a plan when new information changes the best path.

Keep the “more than” visible

The values do not say to eliminate the item on the right. I still need useful tools, appropriate documentation, responsible agreements, and a plan. I give the left side greater weight when the two are in tension.

I would connect the values to daily behavior: invite the people closest to the problem, show an increment, ask customers to react, and update the plan when evidence changes. That is more useful than repeating the values during a kickoff and returning to the old system.

Adapt the application

Different products need different practices. I would use the values to inspect whether the current approach helps people learn and deliver value, then change the practice when it does not.

My bottom line

I apply the Agile Manifesto as a practical decision lens, not a slogan or a rigid recipe. The Product HQ technical product manager certification supports this foundation, and the Product HQ newsletter shares more guidance.

Josh Fechter
Josh Fechter
Josh Fechter is the co-founder of Product HQ, founder of Technical Writer HQ, and founder and head of product of Squibler. You can connect with him on LinkedIn here.