GUIDE 2024

11 Best Product Roadmap Software 2024: Reviews and Pricing

Having a comprehensive and effective product roadmap can mean the difference between the best products and a complete market failure. That’s where modern product roadmap software comes in.

Almost every product roadmap software out there can contribute towards the greater product plan and its success. However, the question arises as to which product roadmap software will be the best for your product goals.

In this article, we’ll take a look at the top 11 product roadmap software that you can invest in, and discuss whether they are worth the investment.

Let’s dive right in.

What is Product Roadmap Software?

Product roadmap software is a powerful tool that enables companies to map out their future product development and marketing. It provides an in-depth, visual representation of the company’s goals for its products and helps them prioritize tasks based on what they should be working on next.

Product roadmaps also help product management teams stay organized by updating everyone on where the team stands with current projects, providing updates about new features or enhancements, and highlighting what needs to be done next – all in one place.

Top 11 Product Roadmap Software for 2024

While there are dozens of software tools for roadmapping and product visualization, some tools are just better built than others when it comes to specific features and enterprise roadmapping needs.

Here are the top 11 product roadmap tools that you can subscribe to in 2024. 

1. Wrike

Wrike is a product roadmapping and collaboration PM software system that’s designed to help teams work in sync with each other to build great products. 

The software lets you share a ton of important data and items such as tasks, reports, and files in real-time. Plus, you can share different types of documents at the same time, using the unique file transfer system.

What’s interesting about Wrike is that it lets you customize the entire workflow to your liking. This means that agile teams can build a workflow that suits their methodology without sacrificing any of the functionality.

Overall, Wrike is best suited for development teams that need to have an efficient collaboration system built into their roadmapping software.


  •       Free: $0 per user/month for up to 5 users
  •       Professional: $9.80 per user/month for 5, 10, or 15 users
  •       Business: $24.80 per user/month for 5-200 users
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Wrike.

2. Trello

Trello is a roadmapping and team collaboration software that uses Kanban-style swimlanes and boards to explain product progress.

Built as a PM scheduling and planning software, Trello gives teams a clear visual idea of which stage of its lifecycle the product is in, and how the entire project looks. This is made easy with the documents, images, and notes that users can attach to the boards, as needed.

What makes Trello unique is how it presents the visual roadmap. The ‘boards’ are similar to Pinterest and users can both navigate easily to different stages of the product roadmap, and communicate effectively in real-time.

Trello is ideal for scrum teams that need a more visual style of roadmapping similar to how other Kanban boards work.


  •       Free: $0 per user/month (up to 10 boards)
  •       Business Class: $10 per user/month, billed annually (unlimited boards)
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Trello.

3. Airfocus

Airfocus is a roadmapping and prioritization platform that lets you decide which features are more necessary using a RICE scoring system for prioritization.

The software algorithm observes which features of the products are getting more input in terms of user stories and team collaboration. It then highlights that feature by giving it a higher RICE score. These tasks are then mapped via the interactive prioritization matrix.

What makes Airfocus good is how it lets you focus on the big picture when it comes to new features. It lets you perform the most necessary tasks first so that you can build the overall product much more efficiently.

Airfocus is ideal for product teams that want a bit of prioritization assistance to achieve product-led growth faster.


  •       Starter: $19 per month (limited to one user)
  •       Team: $39 per editor/month (unlimited views, 5 contributors)
  •       Pro: $79 per editor/month (unlimited viewers, 20 contributors)
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Airfocus.

4. Productboard

Productboard is an open-platform prioritizing and visual roadmap software that helps teams organize a huge variety of ideas and tasks into one place.

The software is flexible and helps you create a roadmap that is easier to understand for all internal and external stakeholders. This helps bring everyone on the same page and helps product teams communicate better internally.

Productboard also has a prioritization feature that helps product owners decide which features are more important considering customer needs. Plus, the user interface makes it easier to understand where each task is, how much of a priority it is.

Overall, Productboard is ideal for companies that need s more streamlined and easy-to-use roadmapping solution.


  •       Essential: $20 per user/month
  •       Pro: $50 per user/month
  •       Scale: $100 per user/month
  •       Enterprise: Custom pricing as per enterprise needs.

For more information and to subscribe, visit Productboard.

5. Asana

Asana is a project management and team collaboration software that has roadmap templates to help you document tasks and create a visual representation of the product’s lifecycle.

The software is feature-rich and allows you to manage your ongoing tasks, document backlogs, and provide a clear view of progress. While it doesn’t have a dedicated roadmapping module, there is the option of creating a project ‘board’ instead of a new task. You can name this board ‘Product Roadmap’.

What makes Asana unique is how much flexibility it gives within a template. Users can add columns and sections based on product goals or release timing, and insert reference sections for guidance.

Overall, Asana is great for product teams who need a more flexible and customizable solution for their roadmapping needs.


  •       Basic: Free to use for up to 15 members
  •       Premium: $10.99 per user/month (billed annually)
  •       Business: $24.99 per user/month (billed annually)
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Asana.

6. Aha!

Aha! is a dedicated product roadmap software with a vast array of functional features that let you create rich, interactive, and collaborative roadmaps.

The tool lets you start with individual product goals such as increasing revenue or faster rollouts. Teams can then prioritize the more impactful goals, plan each dependency and date, and track the release status on a single platform.

What makes Aha! ideal for roadmaps is its dedicated nature. The software is built for creating collaborative and customizable roadmaps.

Overall, Aha! is ideal for capturing potentially game-changing using an ideas portal that lets users vote on the best ideas and prioritize the most voted ones.


  •       Startup: The startup pricing category costs $0 and is for qualifying firms only (less than $1.5 million in funding and fewer than 10 employees)
  •       Premium: $59 per user/month
  •       Enterprise: $99 per contributor/month (unlimited viewers and reviewers)
  •       Enterprise+: $149 per contributor/month (unlimited viewers and reviewers)

For more information and to subscribe, visit Aha!.

7. Jira

Jira is an issue-tracking and ticketing system that’s designed to help product owners keep an eye on project progress.

A part of the Atlassian software suite, Jira is primarily designed to track and address issues in a development process or within a company in general. However, the software can also be used to track product progress through interactive and comprehensive charts and calendars.

The software lets users track dependencies that multiple teams are facing. This allows them to get ahead of the progress blockers in the development process.

Jira currently has two roadmapping solutions, one for individual teams and one for full companies looking to consolidate their roadmapping and issue tracking.


  •       Free: $0 for up to 10 users
  •       Standard: $7 per user ($70 per month)
  •       Premium: $14 per user ($140 per month)
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Jira.

8. Roadmunk

Roadmunk is another dedicated roadmapping tool that allows product teams to build comprehensive and customer-driven roadmaps.

The software is primed for building roadmaps with priorities based on customer needs. Product owners can capture customer feedback and prioritize which features are more vital as a solution for customers.

What makes Roadmunk a good choice is how you can create roadmaps that are ready for the boardroom meeting at any given time. Managers have the option of timelines or swimlanes as visual structures to present their strategy and communicate the product goals.

Overall, Roadmunk is a great end-to-end roadmapping solution with a lot of usable features. The software also has an open API as well as Jira integration.


  •       Starter: $19 per user/month
  •       Business: $49 per user/month
  •       Professional: $99 per user/month
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Roadmunk.

9. is an award-winning product management and collaboration tool that features a visual roadmapping tool.

The software offers a simple but effective solution for teams to visualize the progress of their product and to map out workflows, set due dates, as well as prioritize important tasks with color-coded labels.

What makes a good choice is how the software lets you zoom in on important details within the roadmap. You can check out the progress of each individual task or see the project as a whole. Additionally, there are several viewing options and a high-level dashboard for added control. is ideal for companies who want simplicity and workflow automation built into their roadmapping solution.


  •       Basic: $8 per seat/month ($24 per month in total)
  •       Standard: $10 per seat/month ($30/month in total)
  •       Pro: $16 per seat/month ($48 per month in total)
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit

10. ProductPlan

ProductPlan is a product roadmap software designed for teams that want to create, share, and reference large numbers of roadmaps.

The software is a combination of a dedicated roadmapping and product management tool that product teams can integrate with a variety of other tools for added functionality. Additionally, the live roadmaps allow managers and key stakeholders to modify tasks and make important decisions in real-time.

What’s best about ProductPlan is how quickly it lets users create a new roadmap. You can get a custom roadmap up and running in a few clicks with a drag-and-drop building feature.

Overall, ProductPlan is ideal for product teams that need a roadmapping solution with quicker roadmap creation as well as Rest API access and integrations.


  •       Business: $39 per editor/month (billed annually)
  •       Enterprise: Custom pricing based on enterprise needs
  •       Enterprise+: Custom pricing as per enterprise needs (some added functionality over the Enterprise plan)

For more information and to subscribe, visit ProductPlan.

11. Airtable

Airtable is a team collaboration and project management solution that lets you track work progress and assign tasks in a single platform.

Equipped with a vast array of filtering, grouping, and sorting features, Airtable provides users a lot of freedom towards arranging their product roadmap. Additionally, it lets managers build custom progress charts with as many sections, rows, and columns as needed.

What makes Airtable a good solution is how users can customize it to the requirements of the product and the product team. Despite being simple, the customizability of Airtable sets it apart from the rest.

Overall, Airtable is a great product roadmap solution for teams that need a fully customizable progress tracking and collaboration tool for their product.


  •       Free: $0 per user/month
  •       Plus: $10 per user/month
  •       Pro: $20 per user/month
  •       Enterprise: Custom pricing as per enterprise needs

For more information and to subscribe, visit Airtable.

Choosing the Best Product Roadmap Software for Your Product

Since most of the processes involved in product management are now performed on software-based project management tools, the selection focus has shifted from which roadmapping style to use, to which software to invest in.

Luckily, there are some steps you can take to make sure that you implement a software system that’s perfect for your product, its scope, and your company’s vision with regards to the product.
Here are the things you should determine to choose the ideal roadmap software: 

  • Software Functionality: Different product roadmap tools have different usage routes and you have to decide which software’s functionality is best suited for your teams, and your product needs. Software systems with a ton of features and a high level of functionality are no good if they don’t fulfill the product’s roadmapping demands. 
  • Product Strategy: Your product roadmap will be part of the overall product strategy. This is why it needs to be defined via software that’s optimized for the implementation of that strategy over a period of time. This means that it should have the right amount of visualization features and a real-time modification facility. Basically, it should align with how the product team works on the product.  
  • Pricing: SaaS products are often very affordable, even for a new enterprise with a very limited budget. Most of the software systems on this list can be utilized by anyone, even the smallest enterprise. However, you should consider scaling needs when investing in roadmapping tools. A more expensive software with a ton of features may sound good at first but it can quickly become a burden over a period of time. 
  • Roadmapping Needs: Simply put, the software should have all the right functions that serve your product roadmapping needs. If your teams require Gantt charts, Microsoft Excel and Powerpoint plugins, an in-built communication module, as well as prioritization features, you should focus on that functionality first, instead of subscribing to tools that have a lot of extra functionality.
  • Collaboration: Since modern product development is all about a smarter, more collaborative effort to the goal, the software you subscribe to should reflect that. Ideally, it should have room for the entire product team to be able to work on the roadmap, make adjustments to it in real-time, and tailor the user experience for multiple different types of audiences.

On top of this, the software should be a good fit for the roadmapping needs of any future product iterations or new products that you may come up with

Why is Product Roadmap Software Important?

Despite a product roadmap being just a simple visual representation of how the product will progress from inception to launching, it’s one of the most important aspects of product management.

Product managers need to ensure that their team members, as well as other stakeholders, are on the same page, at all times.

In light of this, make sure that the software you invest in to guide your product to fruition, helps you do all of that and more. 

Josh Fechter
Josh Fechter
Josh Fechter is the co-founder of Product HQ, founder of Technical Writer HQ, and founder and head of product of Squibler. You can connect with him on LinkedIn here.