GUIDE 2024

How to Write a B2B Product Manager Cover Letter

Interested in learning how to write a B2B Product Manager cover letter? You’re in the perfect place!

When a candidate applies for a new B2B product manager role, he must signal his value through multiple mediums. Although the resume is a well-trusted document, the B2B product manager cover letter can be more valuable to land the project manager job.

While you may not see the requirement of a cover letter often, many employers still ask for cover letters from job seekers of all categories. So, if job posts require it and you plan to send one in, this guide is for you.

Today, we’ll discuss a B2B product manager cover letter, why it is essential, its structure, as well as a few valuable templates to help you write one for yourself. After reading this, you will be able to craft a solid B2B product manager cover letter.

What is a B2B Product Manager Cover Letter?

Generally, a cover letter is your narrative about who you are and why the employer should select you instead of other candidates. Knowing that the cover letter’s role is to share a narrative is essential. So, it is slightly different from a resume for a job application.

The B2B product manager’s resume talks about the quantitative value. It tells you to want to prove your worth to the hiring company with concrete numbers. In contrast, the B2B product manager cover letter is about stories.

It explains why you are the right person for this specific job. Simply put, a resume is like a demo video that gives quick hits and stats, while the cover letter is a customer testimonial white paper.

If you are still confused about what is in the product manager cover letter, the below section will help you understand it.

A Step-by-Step Guide to Crafting a B2B Product Manager Cover Letter

Before starting your product manager cover letter, it is essential to know that B2B product managers ensure success at all levels of the product. One who can bring a company’s product vision to life is an important employee for all industries. So, prove you are a perfect person for the job by showing your strategic product development lead management expertise in your cover letter.

Below are the five steps you must follow to write an effective product manager cover letter and land the product manager job. 

1. Know About the Company with Extensive Research

Learning about a company’s priorities and customer needs is crucial for successful product management. However, for this, you first need to know about the company through research. Start with the research of a company you are applying for.

Once you have found out the company’s needs and objectives, pitch yourself with them in mind when writing your product manager cover letter.

2. Write Attention-grabbing Introduction

Start with your name and contact information, and then write your hiring manager’s name and the company you are applying to. After the greetings, open with your strong introduction that immediately grabs attention. 

You can start your first paragraph by highlighting your enthusiasm for the role, especially for the product. Or you can write your achievements and use numbers to back them up. Quantifying your skills early can help employers imagine how you will fit in the role.

3. Highlight B2B Product Manager Skills

Know that a product manager collaborates with specialists in different departments like engineering teams and marketing to help product launch. So, highlighting a good mix of hard and soft skills in your product manager cover letter will surely help.

Below are some of the most essential B2B product manager skills for every candidate. So, make sure to mention them in your cover letter.

  • Critical thinking
  • Problem-solving
  • Leadership
  • Project management skills
  • Developing innovative technology
  • Empathy
  • Attention to detail
  • Communication skills
  • Sales and marketing software
  • Customer relationship management software development

4. Make it Unique by Customizing

Below, we have a product manager cover letter sample for you. Try to learn from it and avoid creating yours based on an example you find on the internet. Keep in mind that hundreds of other candidates will do the same. So if you decide to use the internet copy, your cover letter will be the same as the hundreds of others.

Try to write a product manager cover letter that best defines you and your achievements. Doing this will not only make it unique, but it will be the best version of yourself with a maximum chance of landing the job. 

5. Review Your Cover Letter

Once you have written your cover letter, consider it your first draft and revise it until it is impeccable. Any forgotten grammatical or technical mistakes can be dealbreakers as they are easily picked up and hard to ignore. So, double-check for grammatical errors and technical architecture of the cover letter.

Once you have reviewed it and corrected the mistakes, the final step is to send it to the hiring manager of the specific company at the provided email address. 

What is the Objective of the B2B Product Manager Cover Letter?

In order to land the job, a product manager must show that he is a master storyteller. After all, product managers tell customers stories to their product development teams and their business stakeholders. Additionally, the product manager tells the product’s story to the clients to convince them to buy it.

So, the product manager cover letter is a test to see whether you can craft a compelling narrative about yourself or not. The employers see cover letters and assess whether you have the chops to craft a compelling narrative or not.

A product manager cover letter is vital to your firm commitment to the organization and enables you to tell a story about yourself as a leader and collaborator. Written well, it leaves a deep impression in the reader’s mind and helps the applicant stand out among other candidates.

B2B Product Manager Cover Letter Outline

Below, we have compiled the eight core parts from the most effective cover letters of B2B product managers. These parts work as an outline for the B2B product manager cover letters.

  • Heading with applicant name and contact information date
  • Date of writing
  • Hiring manager’s name and title with company’s name and address
  • Greetings
  • Introductory paragraph Body
  • Body paragraph
  • Closing paragraph
  • Sign off

UX Writer Cover Letter Sections

Start with Header

The first introductory paragraph includes critical details. These include the company you are applying to, your role, and a summary of how you will provide value to the company. Try to make this first paragraph a sales pitch. If nothing comes to mind for the first paragraph, just write an answer to the “tell me about yourself” question.

Write Your Profile Summary

The second or body paragraph is all about your narrative. It is the paragraph for you to tell the story about yourself with your past experiences where you excelled the most.

Use it to answer interview questions like “what was your proudest moment,” “a time when you led an initiative from start to finish,” or “how did you overcome failure.” This paragraph highlights your project management skills, technical skills, grit, relentlessness, and ability to manage QA testing.

The most important thing to remember here is to customize the cover letter for a B2B product manager position. Writing a general cover letter, later used for other roles, may not provide the best results.

Explain Why You Should be Hired

The third paragraph of your cover letter must summarize what you will bring to the table. It must also answer why you are the best fit for the role among other candidates. Share your excitement about being a part of the team and your goals for the future while staying in the company.


The last line must be a call to action. Tell the hiring managers how they can reach out to you to schedule an interview. This will trigger the hiring manager to learn more about how you are and how you can best solve their problems.

Using a B2B cover letter structure like this will leave a solid first impression that will catch the hiring manager’s attention. This structure is well-tested and can significantly improve your chances of landing a job.

B2B Product Manager Cover Letter Example

[Today’s Date]

[Hiring Manager]

[Company Address]

[Company City, State xxxxx]

[[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

I am writing to apply for the B2B product manager position at XYZ Company team. I have more than 8 years of experience working as a product manager for technology companies similar to yours, where I have gained extensive knowledge and skillset. My professional expertise perfectly matches this position’s goals in your respected company.

My duties at my previous company included balancing an ever-changing product line while seeking to coordinate and connect the appropriate teams for full product development lifecycle to run as smoothly as possible. Your company would benefit from my skills in the following areas:

  • Finding the determined solution across the development teams with good communication and leadership
  • Market Research and analyzing market requirements for current and future products
  • Exploring potential partner relationships for the business product

I would be interested to learn more about your needs—I understand XYZ is expanding its operations to increase production for its new product ranges as it exceeded its sales targets last year by a substantial amount.

Given a chance, I would be a valuable asset for the following line of products launched over the coming year. It would be a privilege to discuss your B2B product manager position in more detail. 

I would be happy to come for an interview whenever it is most convenient for you. Thank you for your time, and I look forward to hearing from you.


Your Name


Cover letters are a perfect opportunity for candidates to tell their user stories without being stuck in formatting constraints and land their dream job. Use the cover letter to showcase why you are the best fit for the role with your strategic planning.

Start with a catchy introduction, share your narrative, and wrap it up in the final paragraph. 

Be sure to keep practicing until you find the best version of your cover letter because a good cover letter can land you that job interview.

Josh Fechter
Josh Fechter
Josh Fechter is the co-founder of Product HQ, founder of Technical Writer HQ, and founder and head of product of Squibler. You can connect with him on LinkedIn here.