What is Agile?

Agile is a term in the IT industry that describes principles. Both software development and project management follow these principles.

Agile practices are a collection of methodologies that demonstrate a commitment to short feedback cycles and continuous improvement.

That said, agile software development is more of an approach to a project and a mindset. Agile methodologies deliver work in small, manageable increments, allowing them to provide value to their customers.

Continuous evaluation of requirements, plans, and results enables teams to respond to changes faster.

What is Agile?

Maintaining Feature Parity Across Platforms

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further! “For the first time, I’m working on a product that spans multiple platforms (iOS, Android, macOS, Windows, Chrome). What are...
What is Agile?

What is the Waterfall Model?

Interested in learning about the most traditional and foundational software development processes? The waterfall methodology is a linear project management approach that has been used for about 50 years now. In the waterfall model, stakeholder and customer product requirements are collected at the beginning of the project, and then sequential phases are created to accommodate those requirements. Let’s take a better look at what the waterfall method is: What is...

How to Create a Kanban Project with Jira Software [Tutorial]

Looking to create a Kanban project with Jira software? Then you’ve come to the right place. As an agile project management tool, the Kanban methodology offers visual signals that help teams manage work. In 2002, Jira Software made its debut, giving organizations access to project management tools that streamline the planning and execution processes, providing maximum value for the Kanban development team. In this Jira tutorial, we give you a...

What is Agile Transformation?

Interested in learning about Agile Transformation? You came to the right place. The dawn of the Agile Manifesto in 2001 provided a framework from which software companies now benefit. They have a better understanding of what it means to implement an agile approach to project management across the organization. In a 2018 article, Forbes stated that “agile is eating the world”. This is because, in today’s market, the success of...

How to Work with Issues in Jira [Tutorial]

Curious to learn about working with issues using Jira? Then you’ve come to the right place. The inception of Jira Software in 2002 gave organizations access to Jira project management tools that streamline the planning and execution processes for project management teams. These software development tools compile all the project information in one place, allowing for the tracking of progress, measuring productivity, and the overall success of deliverables. In this...
What is Agile?

How to Become an Amazing Agile Developer

Wondering what it takes to become an amazing agile developer? Then look no further. This post outlines all the traits, essential skills, and soft skills that characterize what it means to be an amazing agile developer. Let’s explore them below. 8 Steps to Become a Rockstar Agile Developer Here is a step-by-step process on how to become an agile developer: 1. Assume Responsibility for the Quality of Deliverables An agile...
What is Agile?

11 Best Product Management Books in 2024

Regardless of how qualified they are, almost every modern product manager can afford to learn a thing or two about successful product development and management, as well as real-world product strategy. Luckily, we have some high-level industry knowledge in the form of product management books for just that purpose. In this article, we’ll look at some of the best product management books that you can find in 2024. Let’s dive...
What is Agile?

What is a Product Roadmap? And How to Create One

An efficient product roadmap is an integral part of any successful product. Effective product managers lead their teams toward a vision of the future, and to do so they lean on product roadmaps. The purpose of a product roadmap is to identify key steps to take and when to take them. Crafting a product roadmap is no different from planning a road trip. Think about the last trip you planned....
What is Agile?

10 Best Product Management Podcasts to Follow in 2024

The world of product management is ever-changing, with new concepts and ideas brewing every day. A great way to keep up with the industry and trends is to listen to a product management podcast that offers unique insights and updates. There are a lot of product management podcasts today, especially after the insurgence of platforms like Spotify and iTunes. In any case, considering product professionals don’t have a lot of...

What are Agile Values?

Interested in learning about Agile values? You’re in the right place! Agile values are a set of standards laid out in the Agile Manifesto that the Agile team must embody to be successful at Agile software development. Product managers and product owners alike must interpret these values and ensure that their team adheres to them throughout the software development cycle.   What is the Purpose of Agile Values? Agile values...
What is Agile?

Product Review Meetings

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts called Highlights to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further! “How do you conduct quarterly product review meetings with the executive team? Do you have a good outline or...
What is Agile?

Internal Release Notes

As product managers, we work with many stakeholders from many different departments within our organization. Our stakeholders rely on us to inform them on what’s happening with the product, as it impacts their operations and their capabilities. I’ve found that one of the most effective ways to keep stakeholders in the loop is to use internal release notes. Most of us are familiar with release notes in general. Check out...

How do Agile Practices Work?

According to the Agile manifesto, Agile practices are guidelines for transforming your project management processes. Your situation determines how you use them. Embracing agility is a never-ending process as solutions evolve, so you should always experiment to see what works best for your company.

To finish tasks on time, software development teams need a game plan. This is where agile methodologies come in handy. These agile methods include making lists, prioritizing projects, and assigning specific tasks.

Team members and experts meet and provide estimates for each feature, including the time required to complete architecture, development, and activities. 

Teams break down one big planning phase and deliver it in smaller parts at different intervals. Agile teams create plans focusing on outcomes that provide customer value rather than outputs.


What is the Purpose of Agile?

Agile is an iterative approach to project management that divides product development work into small increments, reducing the amount of upfront planning and design. Iterations, also known as sprints, are short periods lasting one to four weeks.

The waterfall model was one of the most popular software development models for delivering any software project. However, software developers encountered numerous issues using the waterfall method to develop new software. There were flaws in the waterfall model that caused difficulties, including the time and cost required for changes.

Proposing the Manifesto for Agile Software Development processes addressed these shortcomings. Agile assists software development projects in adapting to the client’s and market’s changing requirements and provides quick project completion.


What are Examples of the Agile Methodology?

  1. Extreme Programming – allows teams to create high-quality software that improves lives. It allows for software development and appropriate product management and engineering practices. It’s useful when dealing with changing software requirements, risks associated with new software, working with a small, extended development team, and technology that allows automated unit and functional tests.
  2. The Kanban system – is an agile process used for designing, managing, and improving the flow of software systems. Kanban allows businesses to visualize their workflow and limit the amount of work in progress.
  3. Lean – is a set of tools and principles aimed at identifying and eliminating waste that accelerates process development. Almost every industry that generates waste somehow tries to minimize waste and maximize value.
  4. Scrum – is a framework that a team uses to develop a hypothesis, test it, reflect on the experience, and make changes. It allows teams to incorporate practices from other frameworks based on their needs. Cross-functional product development teams use scrum and divide their work into 2-4 week iterations.
  5. Crystal – prioritizes people and their interactions over tools and processes. Crystal works on the principle that agile approaches are unique and dynamic to streamline processes and improve optimization. Used when the emphasis is on improving team communication, continuous integration, active user participation, and configurable processes.


What are the Benefits of an Agile Approach?

Teams from various functional areas must collaborate to deliver successful projects and satisfy clients in Agile frameworks. This simplifies managers’ jobs and puts them in a better position to manage budgets and schedules.

Clients are not required to wait for results. Instead, their involvement is from the beginning. Even better, they get a lite version of the product in weeks. That’s more appealing than a developed product after a few years.

That said, the most crucial reason for the agile method is project delivery. Traditional waterfall methods take a long time to see a glimpse of the finished product.


Essential Features of Agile

Agile development follows a required set of principles in the software industry. These principles are essential features for successful agile methodologies.

  • Customer satisfaction and surpassing customer expectations.
  • Welcoming change and adjusting the development process.
  • Frequent delivery by focusing on shorter time frames.
  • Working together with other agile development teams.
  • Team motivation and follow-up on team’s progress.
  • Face-to-face meetings to discuss project management.
  • Developing working software to demonstrate progress.
  • Ensuring a consistent pace and continuous delivery.
  • Having a clear design of developing software processes.
  • Self-organizing teams and adapting to changes.
  • Reflecting and adjusting based on popular agile methodologies.


How to Measure the Effectiveness of Agile Software

On-time Delivery 

The organization develops a project vision, product roadmap, and business case before beginning an agile project. This includes gathering and prioritizing business and technical requirements, forming teams, and estimating time. On-time delivery is one of the best ways to measure the effectiveness of an agile project.

Quality of the Product 

Quality presents in different ways, including customer satisfaction, revenue growth, and the technical aspects of testing performed throughout the development life cycle. Product quality represents an effective production process. 

Customer Satisfaction 

Measured by looking at sales figures, the number of support calls, and the amount of returning customers, customer satisfaction is essential in expanding any business.

Business Value 

Clear objectives, clear business goals, and stakeholder support are crucial elements that aid in the effectiveness of agile values.

Scope of the Product 

Setting goals and tracking project status is rewarding, and real-time feedback on the work status benefits everyone on the team, from engineers to program managers. Understanding the scope of the product is a result of effective agile methodologies. 

Project Visibility 

Transparency is one of the most effective ways to increase trust. This entails making plans public and making progress visible to all. Sharing progress across multiple dimensions provides information that makes sense from the perspective of all business stakeholders.


In an agile world, productivity is a measure of outcomes rather than output. So considering burnup for a product or based on value has a significant impact. A simple burnup of the number of stories or features over time is an excellent way to understand how much the team delivers.


The velocity trend is a popular metric for assessing predictability. This shows the completion of work at a sustainable pace, which on average, is over a three- to-four-month period. A fluctuating velocity may indicate a changing team, unpredictable work, or a team still adjusting to defining work small enough to complete in an iteration.

Process Improvement 

Continuous improvement – getting better – is a core tenet of all lean and agile mindsets. All the metrics mentioned above are useful, but there’s also the cumulative flow chart, which shows how well work flows through the lifecycle.


Advantages of Agile Software Development:

  • Agile allows for significant interaction and collaboration between the client and the project team members.
  • Clients benefit from increased transparency, and as a result, they better understand the project’s phases.
  • On-time product delivery, or even earlier in some cases.
  • The project’s cost is predictable.
  • Changes have the potential to refine and re-prioritize the product backlog.
  • Allows the client to prioritize various features, allowing the team to maximize project value.
  • Smaller units allow for high-quality development, testing, and collaboration.



Agile methodologies enable us to see additional and intangible ways to improve an organization’s performance.

There is no single best practice to put in place, and call your team or company “Agile.” Instead, start with an Agile mindset and experiment to see what works best for you and your company.


Frequently Asked Questions (FAQ)

What is Agile in simple terms?

At its most basic, Agile refers to continuous incremental improvement through smaller or more frequent changes. Agile is the development of software projects as a management technique.

What does Agile mean in business?

Business agility defines the ability to add value to an organization’s culture in the face of adversity and uncertainty. Business agility refers to a company’s ability to respond to internal and external market changes.

What is the difference between Agile and Scrum?

Agile is a project management solution that takes on core values or principles. Scrum is a specific agile methodology used to facilitate certain projects.

What is the difference between a sprint backlog and a product backlog?

A sprint backlog is a subdivision of a product backlog. The sprint backlog contains product backlog items completed during each agile sprint. 

What qualities should an Agile tester have?

An agile tester is knowledgeable in test automation, test-driven development, white/black box, and experience-based testing. All testers have interpersonal skills growth, including those on Agile teams. 

What are incremental and iterative development?

Iterative development is a process in which software development cycles repeat themselves until there’s a final product. Incremental development is a process that splits development workings into portions, with each piece having its own set of functionalities.