TABLE OF CONTENTS
Interview

Product Q&A with Justin Watt: What I would take from the conversation
Learn from the operating context I would read Justin Watt’s product Q&A as a conversation about how product work changes inside an agency. His background spans project and product management, internal products, client work, and teams that move across engagements. That context matters: an agency product team has to balance client goals, team autonomy, delivery quality, and the chance to learn from different problems. I would not treat one person’s...
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The product lessons inside a cable bill: How I would protect customer value
Start with the customer job I see a cable bill as a reminder that a product is judged by the job customers hire it to do, not by the complexity of the provider’s internal system. A bundle can make sense when it gives people useful choice and convenience. It becomes a problem when customers feel they must pay for unwanted pieces to receive the one thing they value. I would...
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