What is Product Marketing?
Product engagement score: How I would measure meaningful use
Define engagement before measuring it I would not start by searching for one engagement number. I would first define what meaningful use looks like for this product and for the customer problem it is meant to solve. A user can click frequently without reaching value, while another user may need the product only occasionally and still depend on it. I would write down the behavior that represents progress, the audience...
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Customer experience: How I would improve the whole product journey
See the journey, not one touchpoint I think of customer experience as the customer’s end-to-end relationship with a product or company: discovering it, deciding whether to try it, getting started, using it, getting help, renewing, expanding, or leaving. I would map that journey before choosing an isolated interface change or a single satisfaction number. For each stage, I would ask what the customer is trying to accomplish, what they need...
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