(Sr.) Product Marketing Manager – Data Integrity

  • Full Time
  • Austin

Website Tricentis Tricentis

Tricentis is the global leader in continuous testing and automation, widely credited for reinventing software testing for DevOps and agile environments.

We are currently looking for a product marketing manager for our data integrity testing solution to join our team.

With an annual spend of more than $5 billion dollars and a 7% CAGR, the market for data quality, integration and governance technologies has reached a tipping point as IT leaders invest in these capabilities in support of digital initiatives, cloud migration and modernization of business processes.

Additionally, regulatory requirements, distributed data sources and industry specific requirements in healthcare, public sector and others create new challenges that need to be addressed. At Tricentis, we’re poised to address these customer challenge with our data integrity testing solution.

As the product marketing lead for Data Integrity, you’ll help shape our product and technology story and position our capabilities as a “must have” in the market. You’ll define product messaging and deliver content for demand gen and awareness, sales enablement and competitive analysis.

You’ll be joining a high performing team that takes pride in taking product marketing excellence to the next level here at Tricentis and across the industry. The preferred location for this position is in our Austin, TX or Atlanta, GA office in a hybrid-remote capacity (2 days/week in the office, 3 days/week from home).

Your Responsibilities

  • Create and execute a product marketing plan in collaboration with the marketing, sales and product leadership
  • Develop buyer and user persona descriptions, customer pain points and needs, research purchasing behaviors and market trends
  • Develop and maintain the messaging, value prop and differentiation for our solution, products and use cases
  • Deliver compelling product collateral, including ebooks, whitepapers, datasheets, case studies, presentations and videos
  • Enable our field sales organization on how to recognize revenue opportunities, pitch the value of our solution and establish our business value; deliver sales playbooks, battlecards and competitive analyses
  • Lead product launches in close collaboration with product management and other GTM functions
  • Collaborate with demand gen and field marketing teams to generate quality sales leads, market awareness, and thought leadership.
  • Collaborate with our AR and PR team to educate industry analysts and media on our product strategy, customer success and market momentum
  • Evangelize our products, solution and point of view at conferences and tradeshows, executive programs, and partner events.


  • BA/BS degree or higher in Business, Computer Science, Marketing or related field
  • A minimum of 2 years of product marketing experience in high technology B2B enterprise software field required
  • Work experience and knowledge of the data analytics, data quality, data migration, data warehouse, big data, ETL technologies, products and vendors and ecosystem will be a huge plus
  • Must possess excellent written, verbal and visual communication skills; can provide strong writing samples, such as whitepapers, ebooks, blog posts or presentations
  • Significant experience and success driving a range of GTM programs, including product launches, online/social media programs, sales plays or partner programs
  • Enjoy speaking at industry events and webinars, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, writing white papers.
  • High energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for your products and our company
  • Ability to travel between 10-30% (post pandemic)

Tricentis Core Values

Knowing what we need to achieve and how to achieve it is important. Tricentis core values define our ways of working and the behaviors we model that create an enjoyable and successful Tricentis life.

  • Demonstrate Self-Awareness: Own your strengths and limitations.
  • Finish What We Start: Do what we say we are going to do.
  • Move Fast: Create momentum and efficiency.
  • Run Towards Change: Challenge the status quo.
  • Serve Our Customers & Communities: Create a positive experience with each interaction.
  • Solve Problems Together: We win or lose as one team.
  • Think Big & Believe: Set extraordinary goals and believe you can achieve them.

Why You’ll Love Working At Tricentis

  • Market conform salary + success-oriented bonus
  • Supportive and engaged leadership team
  • 401(k) plan, full benefits package available
  • Company paid Disability and Life Insurance
  • Hybrid work environment
  • We’re a global company! Potential to visit one of our many offices around the world

Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran.

To apply for this job please visit www.linkedin.com.