Sr Product Marketing Manager

  • Full Time
  • Cary

Senior Product Marketing Manager – Remote or Hybrid

Nice to meet you!

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you’re looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you’ll find it here.

About the job

Banking is the largest industry by revenue which SAS supports. It’s a dynamic sector both externally and internally, and if you’re keen to be close to the action – helping drive revenue growth through the creation of effective messaging and content in line with banking’s evolution globally – this role is for YOU.

As the Senior Product Marketing Manager – Banking within Global Industry Marketing (GIM) you’ll use your industry domain knowledge in combination with your marketing skills and existing understanding of how SAS operates to develop and execute marketing strategies and programs in support of company goals.

The ideal candidate will demonstrate the eight core competencies of the modern marketer: customer-centric, digital mindset, growth mindset, innovative and creative, analytically curious, storyteller, emotional intelligence, and collaborator.

As a Sr Product Marketing Manager, you will:

  • Serve as the Lead for Banking Messaging & Content.
  • Represent Banking on the GIM Pillar dedicated to Industry Messaging & Content.
  • Support the GIM vision to be the global unifying catalyst and champion of industry-centered marketing and empower and support industry-obsessed selling.
  • Provide trusted and credible industry expertise globally both internally and externally.
  • Drive industry-centered market engagement.
  • Use Banking domain knowledge to develop positioning and messaging that drives relevance in the marketplace – about SAS, our products, the business problems we solve, and the business value we drive.
  • Support the development and execution of the existing Global Integrated Marketing Plan for Banking and its successor the Global Campaign Center.
  • Partner with internal teams to gather and analyze the impact and performance of content and programs in the Banking industry.
  • Support regional demand generation activities.
  • Drive thought leadership and market engagement activities including articles, whitepapers, blogs, speaking engagements and involvement with SAS event marketing and key third-party organizations.
  • Support sales enablement through Starting Block, sales kickoffs, sales workshops, and industry/Focus Area/Value Proposition enablement training.
  • Keep a close eye on the banking-related content being continuously produced by global professional services firms to ensure SAS is in-step with, and aware of, the latest developments and trends.

Required Qualifications

  • Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
  • 8 years of experience with marketing programs and campaigns.
  • Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or another related field.
  • Equivalent combination of education, training, and relevant experience may be considered in place of the requirements above.
  • You’re curious, passionate, authentic and accountable. These are our values and influence everything we do.

Preferred Qualifications

  • Banking-focused experience in Marketing, Sales, Consulting, or a related function in the technology industry, preferably in product marketing.
  • Knowledge of SAS’s activities in banking (GTM strategy, sales plays, value propositions, use cases etc.)

World-Class Benefits 

Highlights include…

  • Comprehensive medical, prescription, dental and vision plans.
  • Medical plan options include…
    • PPO with low annual deductible and copays.
    • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
  • Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There’s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
  • An industry-leading 401k plan.
  • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
  • Volunteer Time Off, parental leave and unlimited paid sick days.
  • Generous childcare benefits for all full-time employees.

Diverse and Inclusive

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity/Affirmative Action employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Know Your Rights. Also view the Pay Transparency notice.

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact [email protected].

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