Become a Great Product Professional

Justin Watt About: While attending university for psychology, Justin ventured into project & product management where he took part in internal products creation for Shaw and IBM. He worked on projects with MetaLab on the side starting in 2012 and officially joined the team in 2015 where his formal title is Project Manager, which at MetaLab includes product management as a focus. He’s worked on and launched products for Fortune 10...

MISSING FEATURED IMAGE Interested in learning the difference between a  product lead and a product manager? Well, you’ve come to the right place. It’s easy to confuse a product lead with a product manager because both play a management role. However, their key difference is experience, expertise, and focus.  For the most part, a product lead is an experienced product manager. They oversee and lead the development of new products. ...

Are you a product manager ready to move to the next level as a senior product manager? Then, you have landed at the correct place that guides senior product managers on creating their resumes to land a senior product management interview in their favorite company. First and foremost, it’s ideal for performing market research to know the senior product manager’s salary. So a senior product manager knows their value in...

Are you getting ready to write a product owner cover letter and are unsure how to get it done right? Then, you have come to the right place. This article will provide a  comprehensive overview and essential tips to help you write the perfect product owner cover letter. We will also include examples to guide you along the way.   What is a Product Owner Cover Letter? A product owner cover...

Looking to know the average salary of a senior technical product manager? Keep on reading then. These days, the necessity for senior technical product managers is high. This is due to the increase in collaborative efforts between other product managers, at all levels within the organization, to drive the company’s manufacturing, product, and design goals. The role of senior technical product manager requires extensive knowledge and understanding of products that,...

Need help preparing for your next senior product manager interview? Then you’ve come to the right place. Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining product strategies, communicating, refining product strategy, and overseeing product planning and execution. Senior product managers occupy a multifunctional role, liaising...

Product management is increasingly becoming an in-demand skill. Various institutes and product schools, such as the General Assembly product management courses, offer a great way to specialize in this area and become a product manager. That being said, General Assembly’s product management courses aren’t the only options you can pick. This raises a question – are the product management courses offered by General Assembly even worth it? To that end,...

If you’re an aspiring entrepreneur who wants to run your own startup or a marketing trainee looking to excel in the trade, product management would be a critical skill in your arsenal. Many institutes and platforms offer specialized programs and bootcamps – one of which is the Berkeley product management program – that can certify you for this skill. However, with so many in-person and online courses/programs out there, are...

Product management is a fast-developing discipline. With the need for fresh and improved talent increasing, product managers have never needed to up their game more. Luckily, programs, such as the Stanford product management from Stanford University, are providing managers with the knowledge and credentials they need. The Stanford product management program is great, but is it worth it – especially since there are so many other online communities and programs...

Modern product management is all about cutting out redundancies, making processes smarter, and more efficient. With automation and machine learning taking over legacy systems, more and more product teams are having to adapt to new operational methods. This is where product management software comes in. From tracking tasks to keeping time, and even identifying redundant processes, product management software has revolutionized how teams approach building and launching. In this article, we’ll go over the 10 best product management software and their pricing, as well...

Having a comprehensive and effective product roadmap can mean the difference between the best products and a complete market failure. That’s where modern product roadmap software comes in. Almost every product roadmap software out there can contribute towards the greater product plan and its success. However, the question arises as to which product roadmap software will be the best for your product goals. In this article, we’ll take a look...

We compiled this official guide based on conversations with hundreds of product managers in our PMHQ community who revealed the most popular product management tools and product management tools that they currently use on the job. 64 Best Product Management Tools 2025 The following are the best tools for product management according to their main functions. They are divided into different categories such as collaboration, product roadmap, product management, etc. Product Management...

What separates product analytics from behavioral analytics? Product analytics is analyzing user engagement with a product or service. Businesses use product analytics to improve user engagement. They identify challenges, make improvements, and optimize product features. Behavioral analytics is a subset of data analytics that provides insight into people’s actions related to online purchases. In e-commerce, online gaming, social media platforms, and other applications, behavioral analytics helps identify opportunities for optimization....

If you’re new to Jira software, use this Jira agile board tutorial to get step-by-step process instructions. If you’re creating an account for the first time, it’s wise to also learn how to set up a new Scrum project and create a sprint backlog.  That’s because this Jira Scrum board tutorial is for people who have a running Scrum project. When you start a project, the software provides a board....

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. We’re starting a new set of Q&A posts to dive into these kinds of questions, and enable everyone in the community to revisit the answers and contribute further! “For the first time, I’m working on a product that spans multiple platforms (iOS, Android, macOS, Windows, Chrome). What are...

Would you like to know the difference between continuous integration and continuous development? Well, you’re in the right place. The software development industry is facing an ever-growing demand for delivering high-quality and high-performing software fast and efficiently. To respond to these challenges, software developers are implementing a variety of practices and approaches, such as agile methodologies, code reviews, refactoring, and to name a few. Continuous integration (CI) and continuous delivery...

Are you curious about how to incorporate continuous integration into your product workflow? Then you’ve come to the right place. As more companies continue to explore different frameworks and approaches for product management, product teams feel obliged to learn the fundamentals of continuous integration and its application within product development.  In this article, we go through the fundamentals of continuous integration as well as key insight and strategies for its...

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead. What’s the difference between the two? Let me illustrate with a real scenario. Product Study: Data-Driven Demand Assessment One of my past initiatives was to find a product-market fit for a particular product idea that we had. The goal was to use landing pages, SEO (search engine optimization), and SEM (search engine marketing) to determine...

Product managers care deeply about the engagement of their users. After all, engagement is an indicator that their product is providing value to users. Of course, engagement can be measured in many different ways. One of the most important qualities of a successful product is that users find what they’re looking for. To measure this quality, let’s introduce a new metric to our toolkit: the bounce rate. Definition of Bounce...

As product managers, it’s critical for us to understand the lasting impact that we have on our users – and one of the easiest ways to do so is through cohort analysis. What’s a cohort analysis? Let’s break down each term. A cohort simply means a group of people. As an example, let’s look at graduation year. For your school, the class of 2010 is one cohort, and the class...

Would you like to know the difference between user interface and user experience? Well, you’ve come to the right place! Misused even by experts, the terms both have underlying gray areas that often confuse. There are two main components to an application’s design: the User Interface (UI) design and the User Experience (UX) design. The aesthetic component that allows users to engage with a product is the user interface design. ...

Interested in learning the difference between product development and product management? Well, you’re in the right place! Product development and product management may seem to be similar concepts, but in reality, they’re quite different. It won’t be wrong to say that they are like a cup and teapot, as both have their own distinct functions. However, despite the differences, they are incomplete without each other. In this article, we aim to...

The success of any product depends on a number of factors, including the company, features, usability, and more. However, none of those factors amount to much if you don’t have a robust product strategy to back your product. Many companies figure out the ideal solution to a problem and then make up the perfect product or service. However, what a lot of companies do wrong is that they don’t work...

With new products entering the market every day, there’s an ever-growing need for better product development. Things like the industry, type of product, features, and other factors come into play. That’s why you need an excellent product development strategy. A lot of companies tend to focus on a product based on their customers. Some decide to offer a solution to an existing problem through their product. But, in all cases,...

I’ve noticed that more and more people have been asking, “what is growth product management?” and “is growth product management right for me?” These are fantastic questions! Growth product management is one of many variants of the product management discipline, and its focus is on increasing critical metrics by reducing barriers to value. Over the years, startups and tech companies have demonstrated a growing interest in hiring growth product managers. First,...

With all the resources and technology at our disposal, creating a new product has never been easier. However, successfully launching that product, acquiring new users, and keeping them around is a whole different story. To speed things up and keep the acquisition costs low, more and more software companies are opting for product-led growth – a relatively new GTM strategy. If you’re a marketer, product manager, or any other key...

(Images December) Interested to know how to determine a Product Engagement Score (PES)? Then you’re in the right place.  We’re going to cover its effect on how users relate to a product. It centers on three elements, and this includes product adoption, stickiness, and growth. This helps the organization grasp the customer experience. After calculating the quantitative data, decide on ways to boost product engagement. The product team uses this...

 Curious to know what the customer experience entails? Then look no further. For many companies, a good customer experience is often at the forefront of their business goals. Hotjar reports that 37% of mature companies consider delivering an outstanding experience as their number one goal. In this article, we explore the metric of customer experience and all the features which make it relevant to the company’s ability to gain a competitive...