Become a Great Product Professional

Justin Watt About: While attending university for psychology, Justin ventured into project & product management where he took part in internal products creation for Shaw and IBM. He worked on projects with MetaLab on the side starting in 2012 and officially joined the team in 2015 where his formal title is Project Manager, which at MetaLab includes product management as a focus. He’s worked on and launched products for Fortune 10...

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus, an optimized product manager boosts profitability and sales, by 34.2 percent for a corporation. That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to...

Data science product managers are in heavy demand today more than they have ever been. Thanks to new and emerging technologies, huge amounts of data are being processed, analyzed, and utilized every day. Now, businesses rely on data science professionals to interpret, understand, and manage that data. Much like an AI product manager, a data science product manager is the person in charge of overseeing and managing data science and...

Now more than ever, being a principal product manager is a job title that most product professionals aspire to attain. Product management has established itself as one of the leading fields for career development today. According to Glassdoor, the average salary for a product manager is $155,611 as of 2024. Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires...

Curious to find out the average salary of a senior technical product manager? Then look no further. In today’s market, the necessity for senior technical product managers is high. This is due to the increase in collaborative efforts between other product managers, at all levels within the organization, to drive the company’s manufacturing, product, and design goals.  The role of senior technical product manager requires extensive knowledge and understanding of...

Need help preparing for your next senior product manager interview? Then you’ve come to the right place. Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Senior product managers occupy a multifunctional role, liaising across multiple...

Many writers and copywriters know what technical writing is, in practice, but not many have a grasp of the specifics. This can make technical writing an intimidating road to take in your career since you have no idea where to start. But it can also be an extremely rewarding road to take exactly because not many writers dare to specialize in technical writing. Whatever your goal, there is a technical...

If you’re not consistently honing your abilities as a technical writer, sooner or later the competition will catch up to you. To stay on top of your game, completing a well-recognized technical writing certification course can go a long way. There are a lot of continuing education/training opportunities for technical communicators out there. Whether you’re a beginner or a current writer who wants to take the next step in your...

Product management is increasingly becoming an in-demand skill. Various institutes and product schools, such as the General Assembly product management courses, offer a great way to specialize in this area and become a product manager. That being said, General Assembly’s product management courses aren’t the only options you can pick. This raises a question – are the product management courses offered by General Assembly even worth it? To that end,...

Modern product management is all about cutting out redundancies, making processes smarter, and more efficient. With automation and machine learning taking over legacy systems, more and more product teams are having to adapt to new operational methods. This is where product management software comes in. From tracking tasks to keeping time, and even identifying redundant processes, product management software has revolutionized how teams approach building and launching. In this article, we’ll go over the 10 best product management software and their pricing, as well...

Having a comprehensive and effective product roadmap can mean the difference between the best products and a complete market failure. That’s where modern product roadmap software comes in. Almost every product roadmap software out there can contribute towards the greater product plan and its success. However, the question arises as to which product roadmap software will be the best for your product goals. In this article, we’ll take a look...

We compiled this official guide based on conversations with hundreds of product managers in our PMHQ community who revealed the most popular product management tools and product management tools that they currently use on the job. 64 Best Product Management Tools 2024 The following are the best tools for product management according to their main functions. They are divided into different categories such as collaboration, product roadmap, product management, etc. Product Management...

Wondering what it takes to become an amazing agile developer? Then look no further. This post outlines all the traits, essential skills, and soft skills that characterize what it means to be an amazing agile developer. Let’s explore them below. 8 Steps to Become a Rockstar Agile Developer Here is a step-by-step process on how to become an agile developer: 1. Assume Responsibility for the Quality of Deliverables An agile...

Regardless of how qualified they are, almost every modern product manager can afford to learn a thing or two about successful product development and management, as well as real-world product strategy. Luckily, we have some high-level industry knowledge in the form of product management books for just that purpose. In this article, we’ll look at some of the best product management books that you can find in 2024. Let’s dive...

An efficient product roadmap is an integral part of any successful product. Effective product managers lead their teams toward a vision of the future, and to do so they lean on product roadmaps. The purpose of a product roadmap is to identify key steps to take and when to take them. Crafting a product roadmap is no different from planning a road trip. Think about the last trip you planned....

Would you like to know the difference between continuous integration and continuous development? Well, you’re in the right place. The software development industry is facing an ever-growing demand for delivering high-quality and high-performing software fast and efficiently. To respond to these challenges, software developers are implementing a variety of practices and approaches, such as agile methodologies, code reviews, refactoring, and to name a few. Continuous integration (CI) and continuous delivery...

Are you curious about how to incorporate continuous integration into your product workflow? Then you’ve come to the right place. As more companies continue to explore different frameworks and approaches for product management, product teams feel obliged to learn the fundamentals of continuous integration and its application within product development.  In this article, we go through the fundamentals of continuous integration as well as key insight and strategies for its...

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead. What’s the difference between the two? Let me illustrate with a real scenario. Product Study: Data-Driven Demand Assessment One of my past initiatives was to find a product-market fit for a particular product idea that we had. The goal was to use landing pages, SEO (search engine optimization), and SEM (search engine marketing) to determine...

Product managers care deeply about the engagement of their users. After all, engagement is an indicator that their product is providing value to users. Of course, engagement can be measured in many different ways. One of the most important qualities of a successful product is that users find what they’re looking for. To measure this quality, let’s introduce a new metric to our toolkit: the bounce rate. Definition of Bounce...

As product managers, it’s critical for us to understand the lasting impact that we have on our users – and one of the easiest ways to do so is through cohort analysis. What’s a cohort analysis? Let’s break down each term. A cohort simply means a group of people. As an example, let’s look at graduation year. For your school, the class of 2010 is one cohort, and the class...

Would you like to know the difference between user interface and user experience? Well, you’ve come to the right place! Misused even by experts, the terms both have underlying gray areas that often confuse. There are two main components to an application’s design: the User Interface (UI) design and the User Experience (UX) design. The aesthetic component that allows users to engage with a product is the user interface design. ...

With new products entering the market every day, there’s an ever-growing need for better product development. Things like the industry, type of product, features, and other factors come into play. That’s why you need an excellent product development strategy. A lot of companies tend to focus on a product based on their customers. Some decide to offer a solution to an existing problem through their product. But, in all cases,...

(Needs Images) Interested in learning the difference between product development and product management? Well, you’re in the right place! Product development and product management may seem to be similar concepts, but in reality, they’re quite different. It won’t be wrong to say that they are like a cup and teapot, as both have their own distinct functions. However, despite the differences, they are incomplete without each other. In this article, we...

The success of any product depends on a number of factors, including the company, features, usability, and more. However, none of those factors amount to much if you don’t have a robust product strategy to back your product. Many companies figure out the ideal solution to a problem and then make up the perfect product or service. However, what a lot of companies do wrong is that they don’t work...

I’ve noticed that more and more people have been asking, “what is growth product management?” and “is growth product management right for me?” These are fantastic questions! Growth product management is one of many variants of the product management discipline, and its focus is on increasing critical metrics by reducing barriers to value. Over the years, startups and tech companies have demonstrated a growing interest in hiring growth product managers. First,...

With all the resources and technology at our disposal, creating a new product has never been easier. However, successfully launching that product, acquiring new users, and keeping them around is a whole different story. To speed things up and keep the acquisition costs low, more and more software companies are opting for product-led growth – a relatively new GTM strategy. If you’re a marketer, product manager, or any other key...

 Curious to know what the customer experience entails? Then look no further. For many companies, a good customer experience is often at the forefront of their business goals. Hotjar reports that 37% of mature companies consider delivering an outstanding experience as their number one goal. In this article, we explore the metric of customer experience and all the features which make it relevant to the company’s ability to gain a competitive...