PRODUCT MARKETING MANAGER ROLE
As a Product Marketing Manager at Klatch, you’ll be on the frontlines to help lead a fast growing, early-stage startup to scale nationally. You’ll work closely with a seasoned founder and CEO, Lead Engineer, & Learning Team to drive product and growth efforts. In this unique hybrid role, you will be in charge of driving product forward, implementing product sprints and surveying customers to identify biggest paints for the engineering team to solve, while driving the company’s marketing efforts forward. You will be responsible for translating customer-facing challenges and opportunities into tangible product and then back into sales.
You will take and run projects from concept to execution and should have incredible attention to detail, be able to manage up, and keep the team on task. Considerable marketing capability and at least basic design capability (wireframes or mockups) is essential. If you love driving a product from conception to execution and are passionate about democratizing affordable education, this might be the perfect role for you!
ABOUT US
Klatch has built the model for live, interactive group workshops for adults to learn nearly any topic from anywhere in the world. We believe lifelong learning is inherently social, not one-way pre-recorded hours of laborious videos. Our platform and model offers expert-led, community-based social learning. We enable experts across nearly any topic to simulate an engaging classroom through an integrated cohort-based platform, social tools, and best in class facilitator training. We have no small dreams. We are on the path to transforming the world of adult education and have the experienced team and resources to do it. If you get excited by being part of a small team on the frontlines of disruption, Klatch might be the place for you!
ABOUT YOU:
- You are highly passionate; driven to make a positive difference in the world.
- You love structuring the unstructured; open-ended problems.
- You are highly organized and can keep the team on task with its timelines.
- You can take a big picture view but also hone in with extreme attention to detail.
- You love solving hard problems; there is no challenge too great for you.
- You are looking for more than a 9 to 5 job; you want to be part of a fast-paced team.
- You leave your ego at the door, own your mistakes, and are solutions-focused.
- You can work effectively remotely on your own and with a team over video calls.
ROLE REQUIREMENTS:
We are open to non-traditional candidates, so if you have other capabilities to bring to this job, we encourage you to apply. In general we’re looking for:
*3+ years marketing experience required (more experience is highly welcome); with experience running digital ads, email campaigns, and SEO preferred
- 1 year minimum in extensive project management, product management, product development, or similar role; familiarity with agile / scrum a plus *Basic UX or design experience to be able to develop wireframes or mockup, or spin up quick landing pages and do A/B testing is preferred (programming is not required) *Familiarity with user testing software a plus
- Strong verbal and written communication skills, including presentation skills
- Experience in a highly cross functional, data-driven role
- Attention to detail while being able to think and analyze holistically and at a high level
- Strong problem-solving skills and resourcefulness *Startup experience a plus; entrepreneurial spirit is a must
- Able to prioritize work, pivot as necessary and meet deadlines
- You enjoy entrepreneurial environments and want to help build something meaningful
- Ability to self-manage and manage up and across the organization
YOUR DAY TO DAY:
As a Product Marketing Manager you will be entrusted with an incredible amount of responsibility on company-critical initiatives. You will be responsible for heading up both our product and marketing capability and traverse the team to execute rapidly. You’ll work closely with our CEO to align on objectives and identify opportunities with our existing customer segment and new segments, interface with customers to capture pain points of our existing product, and then translate those into the product roadmap, running our well established sprint structure and cadence and working with our Lead Engineer.
On the marketing side, you will spin up or work with contractors and agencies to spin up landing pages, launch paid ads, and continue to drive forward our robust, existing SEO strategy. You’ll craft our message and alongside our CEO, help identify the best messaging channels to communicate product benefits and scale up growth. This is an incredible role for previous or future founders, or people who love to straddle between product and marketing. In an early stage startup, effective marketing requires ability to quickly modify product. At Klatch, you’ll be a senior leader with a meaningful equity stake in driving forward massive positive disruption in the world of adult education!
WHY US:
Help reimagine adult learning while getting extensive experience building a business from the ground up from a CEO who has built successful national companies, led turnarounds and acquisitions, run national nonprofits with millions of members, and overseen multi-billion dollar programs at the highest levels of national government. We have an extraordinary group of world renowned advisors and investors including: the earliest investors; founders of many global billion dollar marketplaces, executives responsible for massive global operations and logistics, marketing gurus who have established some of the world’s biggest brands, learning experts, educational foundations, large business networks, software and technical experts, legal and regulation experts and more. While a very small, fast-paced team we don’t take ourselves too seriously and have a lot of fun working together.
LOCATION:
U.S. locations only. Our team is mostly in EST/CST. Office hours are from 10 am – 6:30 pm EST with nights and weekend hours required.
COMPENSATION:
Meaningful Equity + $65-95k Salary based on professional experience, capability, & equity allocation. Comprehensive benefits package includes medical, dental, vision, and disability.
24 hour access to free, unlimited telehealth provided by the company for your whole family (including unlimited psychiatry, primary care, chiropractic, nutritionist, and dermatology).
Klatch focuses on SaaS, Education, Artificial Intelligence, E-Commerce Platforms, and Corporate Training. Their company has offices in United States. They have a small team that’s between 1-10 employees.
You can view their website at https://www.getklatch.com or find them on Facebook and LinkedIn
