Bruno Estrella

As a Senior Growth Lead in Webflow, Bruno has been leading successful user acquisition and user retention strategies.

How to Determine User Retention

User retention constitutes a fundamental cornerstone of a business’ lifecycle. It can either lead one down the path to continued growth and profit gain or signal the beginning of downfall and despair. To understate the role of user retention in measuring performance is to deny the value it affords to a business both in terms of insights and its natural consequences. After all, an upward trend in user acquisition traditionally...

Read more