Sr Product Marketing Manager

Description

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. Our purpose drives us to do better every day – we’re creating an entirely new category within data infrastructure – data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

We are seeking a Product Marketing Manager focusing on Competitive Intelligence at Confluent, who will play a crucial role in shaping our product marketing strategies and enabling our sales teams by providing deep insights into market trends, competitor strategies, and customer needs within the data infrastructure space. Your work will directly influence product development, go-to-market strategies, ensuring our product positioning is compelling, differentiated, and effectively communicated to our target audiences.

Key Responsibilities:

• Competitive Intelligence: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics. Provide regular updates to internal stakeholders on market developments and recommend strategic responses.
• Content Development: Craft compelling messaging and positioning documents that clearly differentiate our products in the market. Develop a range of marketing materials, including white papers, case studies, blog posts, and sales enablement tools, that articulate the value proposition of our solutions.
• Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to communicate competitive insights and develop strategies that effectively counter competitive threats. Provide training and support to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace.
• Win/Loss Interview And Analysis: Conduct win/loss interviews and quarterly win/loss analysis to gather insights on our competitive positioning, product strengths and weaknesses, and market opportunities for improvement.
• Performance Measurement: Monitor and report on the effectiveness of competitive strategies, making recommendations for continuous improvement.

You Will Bring:

• 5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Competitive Intelligence, Product Management, or top-tier Management Consulting experience preferred.
• Strong technical foundation or ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience).
• Distinctive problem-solving, strategic, and analytical capabilities (Excel / Google Sheets required, SQL / Tableau / BigQuery nice-to-have).
• Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Are highly organized, efficient, and proactive—you take on complex projects, drive them forward with unwavering ownership, and ensure no detail is overlooked or task left unfinished.

What Gives You an Edge:

• Experience with Apache Kafka, data architecture, cloud services, or distributed systems.

Come As You Are

We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.