Product Marketing Manager

Website ustech_sol US Tech Solutions

Job Title – Product Marketing Communications V

Location – Burlingame, CA-Remote Role

Duration – 2 months contract

Pay Rate Range – $65.00 – $75.00/hr. on W2 without benefits.

Job Description

Product Marketing Manager is responsible for driving Go-to-market (GTM) tactics for releasing features and products from across the product groups including Virtual Reality (VR), Metaverse and Augmented Reality (AR) product teams. We’re focused on ensuring the products and features we release live up to our Responsible Innovation Principles and provide strong, defensible privacy and safety benefits to users. We also focus on ensuring that the protections we build into our products are understood by our non-user policy elite stakeholders. We are looking for someone that enjoys focusing on consumer marketing of cutting-edge technology but Is also willing to dig into B2B marketing, collaborate on launches that may impact our creator/developer audience and doesn’t shy away from working very closely with internal legal and policy stakeholders.

Job Responsibilities:

  • Plan, own, and execute GTM plans for incremental trust-focused software experience features. Contribute to large-scale software and hardware GTM plans intending to address trust and safety risks.
  • Lead the execution of product marketing tactics for launches that require close collaboration with public affairs communications, product management, engineering, and our data science and marketing communications teams. Your day-to-day can vary from writing release notes, contributing to help center articles, contributing to creative briefs, and helping to write responses to reactive FAQs.
  • Work with legal to help plan and program manage product-driven terms of service and privacy policy updates providing input related to messaging and communications and manage.
  • Support our product/GTM response to upcoming legislation changes where necessary.
  • Develop internal communications summarizing the status and results of GTM activities.
  • Contribute to market research study design and the measurement of the impact of GTM activities.

Skills:

  • GTM design, planning and execution.
  • Knowledge and experience with typical product marketing channels for SW (in product NUX, release notes, digital/web assets, email, help center, social/influencer marketing) and typical measurement techniques.
  • Positioning and messaging design
  • Cross-functional stakeholder management (product, content design, communications, legal, product strategy, legal)
  • Excellent writing skills
  • Flexibility, perseverance and an ability to manage among shifting product timelines and product design iterations.
  • Nice to have: Prior trust and safety product marketing experience, understanding of major privacy and youth tech-related regulations, data-driven marketing and marcom test and learn experience.

Education/Experience:

  • Bachelor’s degree in engineering, business, marketing or related field.
  • Experience designing and leading campaigns and GTM tactics both large and small.

“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status”

To apply for this job please visit www.linkedin.com.